We create teaching tools
that simply work
EdTech should be simple and impactful – not overwhelming
Good Learning Lab is a social enterprise built by educators and technologists who believe learning tools should be simple, not overwhelming. We come from classrooms, digital backgrounds and everywhere in between — and we have all felt the frustration of technology that promises to help but ends up getting in the way. So we set out to build things differently: tools that teachers can pick up and use immediately, without a manual, a training session or a leap of faith.
Community first – company second
We were founded by the husband & wife team of Emily and James Maltby. We are a community first, a company second. Every tool we make starts with a real problem faced by real educators, and we test it in real classrooms before it goes anywhere near a wider audience. We value clarity over complexity, usefulness over features and trust over hype. As a social enterprise, our purpose is not just to build good products, it is to make sure good teaching tools are accessible to the educators and students who need them most.
Our Founding Team
Founder
Emily Jane Maltby
Emily leads the education side of our enterprise. She has 13-years' teaching experience having completed her PGCE at the University of Exeter in 2013. She completed her Master's in Education and Technology at the Institute of Education, UCL in 2025. Her expertise lies in Digital Design Thinking and Making, Learning Design for Blended and Online Education and Artificial Intelligence in Work and Learning. She has conducted extensive research on how girls may be encouraged to participate in STEM through Constructionism. She has also studied the ethics of education in the age of AI.
Founder
James Michael Maltby
James leads the technology side of our enterprise. He has over 15-years' experience managing digital learning platforms within the education and non-profit sectors, including within schools, further and higher education. For six-years he was head of global engagement and digital learning at Save the Children UK. His team's online training platforms supported over one-million humanitarians. In 2019, he was awarded a fellowship from the Royal Commission for the Exhibition of 1851 for his work embedding immersive learning technology into technical teaching. At the start of his career, he was a special educational needs teacher and remains a strong advocate for how the effective use of technology can make learning more accessible and inclusive.
Director of Fuffiness
Hamish
Works for chicken-flavoured yoghurt and has a love/hate relationship with Brighton seagulls.